My Academic Blog
11 November 2022

Contemporary Career Value of Hospitality Education In India

A brief Idea

The IHMs established by the Central government don’t get any revenue grants from the Government of India. The entire revenue expenditure of the IHMs are only met through the students’ admission fees. It means if the IHM admits its full students’ intake capacity it can run the institute. The capital grants are provided by the Central Govt when required. The present total cost of pursuing a 3yyears hospitality education in a central Govt IHM is Rs (3.75lakhs Tuition fees + 1.30lakhs Hostel + 0.75lakh for IT) = Rs. 5.80lakhs. This is the amount one spends to complete the 03 years programme on BSc in Hospitality course on time. After completion of this course, the students get a Job in hotel / in food retail / non-food retails / other sectors. The average salary that one gets is around Rs. 18000/ month. It’s a generally accepted observation regarding the placements that the students get promotion after two years with a maximum increase of Rs. 2000/ month in the salary. In a way we can say that after five years of graduating, if they continue jobs in hotels, candidates on average get the maximum of Rs. 25,000/ month.

I would put it like that, after 05 years of regular service in hospitality sector, the average qualified hospitality Graduate gets a salary of Rs 25,000/ month. Means the average salary of a candidate is Rs (18,000 +25,000) / 2 = Rs. 21,500/- month for the 05 years of service. Assuming that the candidate takes admission in Hospitality after 12th class, at the age max 20 years, by the time he completes the 3 years course and 05 years of Job, he attains the age approximately 27 years. Just Imagine an average hospitality qualified person at the age, 27 years draws the average salary of Rs. 21,500/ month for 7 years in the core hospitality sector. Few of the central IHMs are having specialisation in hospitality courses. But that specialisation is not really recognised by the Industry.


If one pursues other professional courses, regarding their salary after 5 years of service? Would it be higher or lower? A brief view was taken and the following were observed concerning other professional education. The number of students participating the JEE (engineering) admission test is very high and the amount of fees charged by IIT/NIT/IIIT& other reputed engineering colleges are definitely higher than IHMs though these educational Institutes are fully funded by the Government. The total admission fees are around Rs. (12-15) lakhs for the entire 04 years. Hostel fees are separately charged. The Engineering colleges have different specialised branches for advanced study and the students are recruited accordingly. The engineering courses have Master’s Programme and PhD programme too.

What is the average salary of the engineering graduates after 5 years of job experience? Is there any attrition among the engineering graduates?

If we take the case of the BSc Nursing students (04 year programme), we find a small degree of attrition among the nursing students in job.

What would be the average salary of a nurse in a hospital after 5years of job experience?

If we check, the fashion designing course, the attrition is acceptable and it leads to entrepreneurships too.

If we check the undergraduate Journalism and mass communication programme, there is less attrition too.

If we check Undergraduate Physiotherapy course, we find the course fees is around Rs 4lakhs to Rs 6lakhs.What would be the average salary of a BPT graduate with 05 years Job experience?

One finds the undergraduate degree course in agriculture too does not see large degree of attrition as the students join the agriculture course by design not by default.

If we make a comparative study on the investment cost on the professional courses and the return on the investment there in, we will find it will be tough for the aspiring students in hospitality courses. The salary, the attrition and the career growth and social safety will be a big debate point. As such during the last two years the attrition rate in the Hotel and restaurant business is more than 75%. So the stake holders of the hospitality need to think and act fast in redesigning the curriculum with multidisciplinary approach and flexibility. The Hospitality industry too need to take some real tough decisions to attract the young people into industry with good paying standard, ideal working hours and job security.

The 1st five years in service is referred as this period sees the maximum attrition among the hospitality graduates. The Medical course of MBBS/Architecture was not considered as these are 05 years programme.

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19 October 2021

Team Building In A Hospitality Management Institute

Few Challenges

Background of the article: I have been working in the Institutes of Hotel Management for more than 34 years and still continuing to work. Whatever observed and felt, I have tried to sum it up in this article which may be referred by others to realise. The observations are solely of mine while working as the teaching member and as a principal in administrative capacity.

The Institutes of hotel Management in India were set up very early and are the oldest professional education institutes. These institutes are primarily skill education dominant. The skill of cooking, baking, serving food and housekeeping should be an integral part of the teachers/professors, as they pass on these skills to the students pursuing the course. In general, there are four core departments and those departments are headed by the professors who are expert in their concerned subject skills. Over the period, the professors/teachers feel possessive and focus only on their department. By this process, an individualistic approach develops within the educational institute which is not ideal for an organisation. The departmental professor become less interested about other departments and their progress. The hotel Management institute prepares a student primarily with all the four core area knowledge and skills to become a future hospitality manager. The primary requirement for all the departments is to work with coordination and with common objectives otherwise the Educational institute fails to produce good trained students.

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- Dr. Jagat Mangaraj, Principal, IHM Ahmedabad

The research objective of this study was to analyze the contribution of destination attributes towards customer satisfaction from the perspective of tourists at two of the most popular glamping destinations in India. The study focuses on the perception of customer satisfaction among crossculture tourists and local tourists at two of the major glamping destinations in India namely Rann Utsav, Gujarat, and Eco Retreat, Odisha. The method of research includes the collection of data using a close-ended questionnaire and random convenience sampling. A total of respondents was involved in the study. Descriptive analysis of the interviewed questions has been done for the discussion and scope of further research. This study indicates the importance of destination attributes in the customer satisfaction curve which aids in development and growth from the service provider’s perspective.

Keywords: Destination attributes, Glamping, customer satisfaction


(Dr. Priti Ranjan Sahoo Associate Professor & Area Chair -Department of Marketing Management, KIIT School of Management, KIIT University, Bhubaneswar, India; Dr. Jagat Mangaraj Principal, Institute of Hotel Management, Ahmedabad, India; Ms. Smrutirekha Research Scholar, KIIT School of Management, KIIT University, Bhubaneswar, India)

This empirical research tries to find the how perceived usefulness, and perceived ease of use affect the adoption of cloud computing among independent hotels in India in particular. Further it attempts to study various impediments of not adopting cloud computing technology by small and medium hotels in India in general. Though many large companies are moving, or indeed have moved to cloud, yet, still there are considerable numbers of barriers to cloud adoption, especially for small and medium hotel enterprises. This paper discusses such issues which both the small hotel operators and cloud computing vendors may look at.

Keywords - cloud computing, perceived usefulness, perceived ease of use, independent hotels, India


Smrutirekha1, Priti Ranjan Sahoo2, Dr. Jagat Mangaraj3

The impact of the novel Coronavirus can be felt globally across nations in most of the sectors with travel and hospitality being one of the worst affected. So, it is highly essential to keep a watch on the trends and forecasts of the industry to be ready for the speedy recovery of the economy. This study focuses on the strategies of the leading hotels of Odisha during the Covid-19 pandemic for installing trust and assuring the guests for a safe future transaction. This study gives a brief idea about the responsible practices that the hotels have adopted for assurance and trust factor both from the customer and employee perspective. The study is based on leading hotels in Odisha. Secondary data has been considered for the study. Multiple case study analysis and observation have been adopted for the methodology. Best practices from the hotel industry during this pandemic have been discussed with the scope of improvement. Responsible tourism and automated practices would be the new normal so these aspects have been considered for the study. Hygiene and cleanliness stand-ards are the new foundations of trust and assurance of the guests henceforth.

Keywords Hotels, Covid-19 pandemic, trust, assurance, Odisha


- By Dr. Jagat Mangaraj, Principal,
Institute of Hotel Management,Ahmedabad.
10th June, 2013. Hospitality Biz India.

Quite often I receive the feed back from the hotel Industry that the Institutes of hotel management do not produce quality manpower. These repeated complaints from the Industry really worries me. The complaints are many and different. Then I thought of the other professional educational Institutes like the IITs and IIMs and I tried to find out whether the relevant industry has the same view about the IITs & IIMs. I found that the 1st IIT was established in the year 1951 and the 1st IIM was established in the year 1961. The 1st IHM was established in Mumbai in 1954. Out of these mentioned educational institutes, IITs and IIMs have established themselves at the International level as the centers of excellence since then. But the IHMs are yet to achieve the same recognition & excellence that the IITs and IIMs have achieved. The IITs & the IIMs have started with the graduate programs and went on to add post graduate programs and subsequently Ph D programmes. But IHMs had started with 03yrs diploma programme and could not even upgraded in to 4 yrs degree programme, the masters programme still struggling to find its identity in the hotel industry. While analyzing the complaints of the Industry about the quality products from IHM, the concept of Six Sigma came to my mind. I thought if the concept of Six Sigma can be applied to few hotels then why it should not be applied to the IHMs so that the deficiencies if any in producing quality manpower, can be minimized or eliminated.