Experts Review On Hospitality Education

Shri K. A. Madhava
Former Principal, IHM Hyderabad
Academic & Admin experience in Hospitality Education: - (1979-2010)

• Your views on the course curriculum of the then Hotel management course relevant to the status of the then Hospitality Industry during your period.
The curriculum more or less met the requirements, but was not ahead of the industry as in the West. Recruiters found candidates wanting in 'communication skills and attitude'.

• Views on the Quality of the students joining the Hotel Management course during your period.
Students were enthusiastic, bright and eager to participate, absorb and contribute.

• Views on the selection method of the students for the admission into the Hotel Management course during your period.
Do we have a choice! It's a standardized method across the entire spectrum of education

• Views on the quality of teachers in the IHMs (elaborate about skill and managerial competencies during your period.
Serious Industry exposure should be a mandatory requirement before and mid-career. Research, writing and cross IHM interaction should be encouraged. A stint in business schools would be welcome.

• Views on the availability of the adequate infrastructures in the IHMs.
Constant and continuous assessment and upgradation on need basis is a must. Many are ill-equipped and outdated.

• Views on the learning attitude of the students
Learning takes place when the right environment and culture is created by the teacher/mentor.

• Views on the placements of the students
Industry-IHM/NCHM must work on a mechanism collaboratively to make it more fulfilling for the right candidate and satisfying to the recruiter. Very few now find the right placements and the rest just land in 'jobs'.


Views on present Hospitality education 2019 onwards

• Views on the student’s admission method to IHMs
Supply has surpassed demand. IHMs in metros can contribute more to help private and smaller colleges fill up their seats.

• Views on the present course curriculum.
A drastic revision is required to match and meet the altered requirements of the industry in the post pandemic era.

• Views on the quality of the present students getting admitted.
In the initial years, interviews were held to determine the aptitude. Many lack language skills and awareness. Pre commencement, a crash course could help.

• Views on learning attitudes of the students getting admission
The right environment is the key. Multiple activities help students come out of their shells. Digital technology which is their strength, can be the answer to enhance content delivery.

• Views on the competencies of the teachers.
Industry exposure, reading and writing have generally improved immensely. Reskilling in traditional and business will help more meaningful contribution.

• Views on the curriculum delivery.
E- learning is the new mantra. Blogs, vlogs, external e-content, digital mode of teaching will add value to classroom and hands-on lab- based training.

• Views on the placement of the students.
Grooming students to make a successful career start in the services industry should be the goal.

• Views on the online theory classes.
Audio-video classes supplemented by external e-content, and other digital formats, made more participative will encourage students.

• Views on the online theory term -end examination and its effectiveness & sanctity.
Many streams of education have switched to online exams and it is there to stay. Advantages and disadvantages can be debated, but a viable system can evolve after trying the new model.

• Views on the Hybrid model of curriculum delivery (Practical classes offline and theory class online) in IHMs.Practical classes with applicable Covid protocols should continue. Online theory classes as enunciated above will suffice for now, unless a drastic enhancement of infra and faculty availability is possible............

• Views on the future of the hospitality skill/ management education considering impact of the Covid -19
Contactless services delivery, yet personalized, unique to our industry, is the new normal. Accordingly, curriculum, infrastructure and faculty resources must be geared up to ensure higher and newer standards of education.