----Dr. J.K. Mangaraj1 Dr. Salla Vijay Kumar2----
The traditional classroom education and the teaching methodology has been obsolete even in the standard schools in India. Especially after the pandemic, almost all the general schools and the professional schools in India have shifted to the online/digital platform and education. We are moving with the world of digitalization in education and in the professional front. The digitalisation has taken a giant step in different educational media, Journals and different digital devices. The students of this generation are finding it inconvenient to study without a laptop/Desktop/Smartphone. This generation can’t work, can’t write& can’t study without a Computer and the Internet. The Internet and the laptop/smart phone has become their life line in their personal life and professional world. It is clear that social networking and social media have a large influence on the way people think and behave and on their daily working style. The students’ fraternity is no exception in the present age. The students (youngsters) in the age group (18-24) have become more vulnerable to the influence of the Smartphone and the internet. Generally, the youngsters at this age prefer to spend their spare time in games and sports (outdoors primarily). But it is observed that majority of the youngsters are staying far away from the outdoor games and physical works frequently. The physical /real friend circle is shrinking day by day and the virtual friends circle is increasing day by day. The face to face interaction and meet with friends is drying up. A dominant environment of smart phone use is prevailing everywhere which drags the attention of the students undecidedly. This environment in many occasions disturbs the learning in the professional schools and colleges.
As the facilitators of the sectoral professional educational Institute, we come across many directionless students using social media every day in hospitality management schools. When we try to understand the behaviour of such students it puzzles us regarding their approach towards their academic learning life and their social life. Such attitude has been found among the youngsters in recent decade. This behaviour is primarily due to their close involvement with the social media. The social media engage these youngsters actively on daily basis for few hours. During this period, these youngsters do not focus properly on their academic learning in schools and colleges. In many instances these youngsters fail in their assessments. Few youngsters do not attend their classes and become busy with social sites. Gradually these youngsters keep themselves aloof from the schools and colleges also from the academic activities. Social media has started creating a negative impact by permeating into today's society and millions of us are in the trap, unproductive time. The social sites like Facebook, Instagram, Snapchat etc. have so diffused into the thought process of the students that it disturbs their daily time table. But the students do not accept that their time is wasted. Hence it was decided to conduct a survey regarding the use of the social media by the students of hospitality. This scoping review will help provide an understanding of the research within the field of social media.
In a pilot study, a survey was conducted in a hotel management degree institute. In a population of 770, we managed to get 351 responses from the target clientele (students) the students were asked to fill up few structured questionnaires through Google form online. The responses were found very quickly, within 03days and it was felt that probably this topic is very much relevant to the present generation.
• 91% users say smart phone is best device to access Social media.
• 40% users spend (3-5) hours/daily in social media
• 90% respondents use Mobile App to access Social media
• 70% use Social media during leisure time and 30% during travelling
• 51% check Social media immediately after waking up in morning
• 49% check Social media as the last act before retiring at night
• 81% users tried to reduce their time spent in social media use
• 42.9% users were not successful in quitting the social media use
• 39.7% users were partially successful in quitting the social media use
• 17.4% users were successful in quitting the social media use
These inferences are drawn from an exercise through questionnaire and the respondents were students of a Hospitality Management Institute. These findings are limited to the pilot study only. Generally, the Hospitality management institutes are located in the urban areas. With a bigger sample size, the findings may vary with different locations.
• There should be emphasis on the mandatory Yoga class in the time table for the students.
• There should be a pre notified compulsory black out of the internet services for at least 03 hours in the nonacademic hours in a week.