Hospitality Research & Civilization

Hospitality industry is as old as civilisation. India has a tradition of hospitality and any study of the industry, it’s manifold aspects is always challenging. It is a delight to know that Dr J K Mangraj who heads the Tourism and Hospitality management school is coming out with a blog that would give shape to new ideas, provide a platform for counselling and mentoring the professionals who join the industry with hopes and ambitions to grow up. This Industry is at a turning point due to Covid scenarios for the last 18 months and several strategies of marketing and innovative ways to come out of this Catch22 situation have to emerge as a response to the prevailing slump and dispirited situation.

I am happy to add here that Dr J K Mangaraj, the Principal of IHM Ahmedabad who is setting up his blog would address the needs of Hospitality research and Tourism too. He has led and developed the IHMA into an institute of higher rank. Dr J K Mangaraj has been in the field of professional Hospitality education and Tourism for 36 years. I am sure his blog will spread awareness, bring up Research and also motivate the new cadre of professionals to find out new Road maps and orient industry to the changed outlook and new challenges that have come on horizon of the Industry